For Immediate Release: October 19, 2011
Denver, Colorado -- Officials from Orion Multimedia announced that the hit Winchester World of Whitetail will return to VERSUS, which will become NBC Sports Network in 2012. The series takes an in-depth look at all the phases, trends, and emerging hot zones for the continent's greatest whitetail hunting.
Hosted by noted author and whitetail expert Ron Spomer, the series will showcase the latest and best in the world of the whitetail destinations and product offerings from rifles and ammo to optics, scents and concealment.
"The whitetail market is a key part of our hunting ammunition success, so the chance to brand such an important series on a network with such a wide distribution makes this a key play as we strengthen our position as the go-to brand for whitetail hunters across the continent," says Brett Flaugher, vice president of sales and marketing for Winchester Ammunition.
Other leading brands signing on to sponsor this series include Mossy Oak, Bushnell, Mossberg, RAM and Dallas Safari Club.
Winchester World of Whitetail is produced by Denver-based Orion Entertainment, the world's largest independent producer of outdoor adventure programming with numerous series and specials airing and in production for VERSUS-NBC Sports Network, A&E, Discovery, Discovery's Velocity, DIY and multiple outdoor networks.
VERSUS, part of the NBC Sports Group, prides itself on super-serving passionate sports fans across all platforms. Now in more than 76 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football, college basketball and Triple Crown horse racing coverage. The network is also home to the best outdoor programming on television. VERSUS is distributed via cable systems and satellite operators throughout the United States.