Two distinctly different paths have developed in the world of branded entertainment on outdoor television. The first is where outdoor manufacturers—especially in the fishing industry—have opted to attach their brand to tournament anglers who have become TV show hosts. That is, ‘John Doe’s Fishing Adventures’ is brought to you by brand ‘X’. The other distinct trail, most often taken by hunting and shooting manufacturers, is to create programs solely focused on their brand and product lines. The difference may seem subtle but it’s actually quite profound.

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